Redesign of a Multi-Page Website for a Detailing Studio in Saint Petersburg

About the project

Project overview
Task
/01
The client reached out with a request to redesign an existing website. The goal was to completely refresh the visual style while keeping the structure — making the site modern, lightweight, and easy to navigate.

The main requirement was a minimalist aesthetic in black, gray, and metallic tones, reflecting the premium nature of the brand, as well as solving the issue of extremely slow loading times.
Main issues
/02
  • Pages took over 10 seconds to load
  • Excessive animations and unnecessary scripts overloaded the site
  • Untidy layout that made the overall appearance look unpolished
  • Due to the heavy structure and slow performance, conversion rates dropped — users left before the site fully loaded
Solutions implemented
/03
  • Complete optimization and reorganization of layout and animations
  • Carefully selected color palette and typography to highlight the brand’s premium image
  • Focused heavily on loading speed optimization — compressed images, cleaned up the code, and adjusted block logic. As a result, the site now loads in just 3 seconds, improving user engagement and retention.
How the project was done

Project workflow

Zoom call
/01
We discussed the client’s goals, vision, and overall style for the future website.
Tilda development
/03
I adapted the design for all screen sizes and implemented the full website functionality.
Website handover
/05
Once the site was fully complete, I transferred it to the client’s Tilda account.
Design concept
/02
I presented two design concepts. The client chose one, and I refined it according to their feedback.
Testing & final adjustments
/04
I checked responsiveness across all devices, added the client’s final edits, and configured basic SEO settings.
The outcome is a clean, well-structured website with a light, modern feel. It loads quickly, looks sharp on all devices, and allows visitors to easily find what they need in just a few clicks. The 812 Detailing website now feels visually cleaner, more user-friendly, and far more effective in communicating the brand’s high-end image.
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